Tuesday, June 07, 2005

SImple way to kill phising

The simple way to kill phishing is by making it harder for the phisher to make money from it. If you get phishing e-mail, go the web sites and enter false data. Make up everything -- name, sign-on name, password, credit card numbers, everything. Instead of one million messages yielding 100 good replies, now the phisher will have one million messages yielding 100,000 replies of which 100 are good, but WHICH 100?

This technique kills phishing two ways. It certainly increases the phishing labor requirement by about 10,000X. But even more importantly, if banks and e-commerce sites limit the number of failed sign-on attempts from a single IP address to, say, 10 per day, theft as an outcome of phishing becomes close to impossible.

Wednesday, June 01, 2005

Fundamentals of Business

From http://calacanis.weblogsinc.com/entry/1234000053039351/
Business is about three very basic things:

1. Hustle
2. Passion
3. Resiliency

You have those things it really doesn’t matter what the idea is… you can change your ideas all day long, in fact evolving is what you’re supposed to do in business. However, you can’t substitute hustle, passion, or resiliency.

You can certainly learn, and defiantly enhance, those three core attributes. People get caught up in the text book theories of business and forget reality. Serving customers, being passionate about what you do, serving more, caring more, giving more...that's what makes success. Know your customer, solve a need, and deliver value to your customer.